MARKETING OVERVIEW
This section is a guide to help you and make it easy for you to keep Cambridge Homes brand consistant and strong.
The idea of this section is firstly to give clear guidelines about how the brand should be used and then also to build a catalog of products that can be used to promote Cambridge Homes.
Products can be sourced and added as needed, this gives other franchaises the oportunity to use them, therefore benifiting from lower initial costs and setup and having the design work done.
This will also make the ordering process simple and quick.
This catalog will get updated regularly, so everyone can keep up to date with and utilise the latest promotional materail and ideas. The progression of this catalougue will rely on input from each franchaise to transform this into a strong evolving tool.
PROTECTING OUR IMAGE
As with all companies, the logo, inclusive of the strap line, and iconography are integral assets to the brand image and encourage recognition across the market. They help develop a trustworthy brand across the entire country. Meticulous care needs to be taken to ensure the logo and associated coulors are replicated flawlessly and consistently across all media. Do not under estimate how much of a crutial role the presention of our brand effects the publics perception of our company.
Our logo is to be used on all advertising and marketing material created by the company across the country. It is used on print and web material as well as being displayed prominently across the company vehicle fleet, buildings and site signage.
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CONSISTENCY IS KEY
Our brand and values portrayed must be consistent, whether displayed on a pen or in a nationally focused TV advertising campaign.
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MARKETING COORDINATION
To help keep consistency of our image, Cambridge Homes has engaged Crave Design’s knowledge and experince. They can check and provide you with material that will enable you to promote Cambridge Homes easily and in a way that will increase our brands values positively.
Ulitising them means your franchise has all the advantages to hit the market running as a lot of the design work is done and can be shared between francises. We appreciate that running a franchise takes a lot of work Crave is here to help with any design and promotional material that may be required.
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SHARE AND SAVE ON DESIGN COSTS
This guideline document is designed to help you by making branding and promotion easy and more cost effective. It will be added to over time as more items are produced. If there is something you think would benefit other franchises, let stuart@cravedesign.co.nz know - they can source & design items for you and include it in this resource for others.
HI- RES LOGOS
Standard
Reversed
Transparent background
Transparent background
Black
White
CAMBRIDGE HOMES
VECTOR LOGOS
CAMBRIDGE HOMES
BRAND GUIDELINES
PROMOTIONAL TOOLBOX
Promotional products are a great way to promote the Cambridge Homes brand and make clients and feel valued. The more exposure potential clients have to our brand the more likely they are to remember us when they are ready to build their new home.
There are an endless range of promotional products available to brand - here are a selection of great low cost giveaways that have already been designed and can be handed out at trade shows, community events, to potential clients and to staff to boost brand recognition and pride.
If there is something in specific you are after contact Crave Design for extensive brochures of products avaliable.
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OFFICE STATIONARY
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BUSINESS CARD
This is the Cambridge Homes standard business card. Printed double sided on premium satin card. Please supply name and details when requesting cards.
PRE-PRINTED LETTER HEAD
The letterhead can be personalised to each franchise. Printed single sided on 100gsm paper, supplied in boxes this is ready to load into your printer. Alternatively this can be set up as a word template so it can be used digitally.
CAMBRIDGE HOMES BRANDED PENS
ECO PEN
Retractable plastic and metal ball pen with a soft touch rubber lacquered grip and shiny chrome trim. It has a black ink with 1200 metres of black ink and a tungsten carbide ball for improved writing quality.
EMAIL FOOTER
METAL PEN
A higher quality pen. The barrel laser engraves to a brass colour. A soft rubber grip and shiny chrome accents. It has a Retractable brass barrel ball pen with lacquered barrel and black ink.
A5 sized note pad with 50 pages of good quality paper and a cardboard back. Professional look for staff and contractors, ideal as a giveaway for potential clients.
A5 NOTEPAD
Click here to access Canva to create your own Email Footer, or for assistance setting this up on your system contact the your IT professional, or Crave Design can set up .jpeg footer with details.
STAFF NAME BADGE
Custom name badge with resin finish, badges are fitted with a magnetic clasp.
APPARREL & UNIFORMS
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MENS
MENS LINCHFEILD SHIRT
Long Sleeved
5% cotton / 45% polyester poplin, crease resistant
Classic fit
Traditional collar
Single breast pocket
Front: Embroidered Cambridge Homes logo
Back: Small embroidered website
MENS LIMITED SHIRT
Short Sleeved
35% cotton / 65% polyester poplin
Tapered fit
Fashion collar
Single breast pocket
Front: Embroidered Cambridge Homes logo
Back: Small embroidered website
MENS MERINO PULL OVER
SUMMIT VEST
95% polyester 5% elastane softshell bonded with anti-pill microfleece
Windproof, breathable, shower proof
Two way stretch for comfort
High-zip plaquet with rubber puller & internal storm flap
Two zippered side pockets
Unisex sizing
Front: Embroidered Cambridge Homes logo
Back: Large embroidered website
MENS ELEMENT JACKET
96% polyester 4% elastane softshell bonded with anti-pill microfleece
Windproof, breathable, shower proof, water repellant
Two way stretch for comfort
High-zip plaquet with rubber puller
Contrast elastane detail on cuffs
Top stitch detailing
Two zippered side pockets
Front: Embroidered Cambridge Homes logo
Back: Large embroidered website
WOMENS
WOMENS LIMETED
65% polyester 35% cotton poplin treated with Dupont™Teflon®
Fashion collar
Shaped body detailing front and back
Two breast pockets
Short sleeves
Contoured hemline
Front: Embroidered Cambridge Homes logo
Back: Small embroidered website
MERINO CARDIGAN
100% merino wool, single jersey
Fully fashioned
Button through plaquet
2×2 rib hem and cuff
Front: Embroidered Cambridge Homes logo
Back: Small embroidered website
SUMMIT VEST
95% polyester 5% elastane softshell bonded with anti-pill microfleece
Windproof, breathable, shower proof
Tapered fit
Two way stretch for comfort
High-zip plaquet with rubber puller & internal storm flap
Two zippered side pockets
Unisex sizing
Front: Embroidered Cambridge Homes logo
Back: Small embroidered website
Long Sleeved
Merino wool
Classic fit
Traditional collar
Chest zip
Front: Embroidered Cambridge Homes logo
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MENS WOOL COAT
Long Sleeved
Merino wool
Classic fit
Traditional collar
Chest zip
Front: Embroidered Cambridge Homes logo
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MERINO VEST
260gsm 100% merino wool 1×1 rib
Vee neck
Self fabric binding on armhol
Tapered fit
Front: Embroidered Cambridge Homes logo
Back: Small embroidered website
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WOMENS MERINO PULLOVER
Long Sleeved
Merino wool
Tapered fit
Traditional collar
Chest zip
Front: Embroidered Cambridge Homes logo
WOMENS ELEMENT JACKET
96% polyester 4% elastane softshell bonded with anti-pill microfleece
Windproof, breathable, shower proof, water repellant rating: 5000mm
Tapered fit
Two way stretch for comfort
High-zip plaquet with rubber puller
Top stitch detailing
Contrast elastane detail on cuffs
Two zippered side pockets
Front: Embroidered Cambridge Homes logo
Back: Small embroidered website
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PROMOTIONAL PRODUCTS
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T - SHIRT SIZING
LOGO T SHIRT
THIS IS NOT A DRILL T SHIRT
Min order 25
Pricing varies with quantities ordered - mixed white and black can be ordered
Smart adult t-shirt which features an elastane ribbed round collar with neck tape reinforcing and short sleeves. It is manufactured from 190gsm heavy cotton.
Ideal cost effective giveaway to contractors as gifts. Comes in a range of sizes in men, womens and childrens’ cuts.
FLAG KITSET
Printed double sided, flag kitset ( 2.4-2.5m high with a base): 2900mm full fiberglass pole + 700x2100mm feather flag + a strong carry bag.
Base options include:
Ground spike (ideal for grass)
15kg water base (ideal for concrete/homeshows etc)
Permanent installed: wall mount base with rotating spindle (for attaching to building/ showhome)
Car wheel base with rotating spindle
KEY RING
Flexible PVC rubber injected key ring which is made from the Cambridge Homes logo with a 3D appearance.
6x3m ALUMINUM POP-UP GAZEBO
Commercial grade pop up gazebo. Aluminum frame, 27kg. Heavy duty but light weighted. Includes carry bag. Either black or white.
DRINK BOTTLE
Quality 750ml aluminium drink bottle with a lid that features a leak proof snap cap closure and carry handle. It is printed with the Cambridge Homes logo, ideal for the team or as a giveaway to clients.
DOOR MAT
A warm greeting to your guests, enhancing your entrance area and stopping unwanted dirt. Heavy duty logo mat, suitable for medium & heavy traffic. Backside made of high quality nitrile rubber so it won’t crack, curl or fade. Ideal for show home entrances and office situations.
UMBRELLA
Auto open 76cm, eight panel sports umbrella manufactured from rugged 190T showerproof fabric. It has a fully vented double panel wind proof canopy complete with eight fibreglass ribs and a super strong fibreglass shaft. Other features include a contoured, soft touch rubber lacquered grip plastic tips and double velcro ties.
WINE PRESENTATION BOX
Single wine bottle presentation box with a sliding lid which is hand crafted from wood. It has wood wool included inside and a logo tastefully branded on the lid, it will elevate a bottle of wine into a much appreciated and remembered gift.
WINE CARRY BAG
Single wine tote bag that is manufactured from 80gsm eco-friendly non-woven material which is able to be recycled.
SIGNAGE​
GENERIC SITE SIGNS
600x900mm printed on 5mm corflute signs. Cheap and easy for putting up on site. Signs can have custom contacts added across bottom (instead of www.cambridgehomes.co.nz) Or customised site addresses added. Come in white or black to suit site situation.
Custom sizes avalible on request.
Site signs can also be printed onto ACM (Aluminum board with plastic core) for a more durable permanent option.
PLAN SITE SIGNS
As well as standard site sign, there is also a house design specific site sign for many of the Cambridge Homes Standard plans, these can be customised to suit locations, extras and special offers. Other house plans can be added to the collection as needed. Set up fee additional depending of what has previously been done.
SHOWHOME SITE SIGNS
Basic template for signs is set up, there are otions with sizes, materials and possible frame construction. These can be installed on site.
GARAGE OPENING BANNER / COVER
Cover the garage door opening from weather during construction as well as add a little more security, whislt promoting Cambridge Homes.
Constructed from heavy PVC banner (billboard material) with eyelets around edges for fixing to garage door framing. Standard sizing 4900x2300mm (50mm larger to allow for fixing to inside of opening). Can print custom sizes, options to add rope.
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CUSTOM SIGNAGE
Custom signs can be made to your specific situation or needs. There are a range of materials that can be used to make signage depending on your situation. Right up to billboard size, installation and install can be arranged to suit needs.
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There are loads of different options depending on site and what you want to achieve. Contact Crave Design for concepts through to production and installation.
VEHICLE SIGNWRITING
There are a few different options when signwriting vehicle. Each vechile is taken on a case to case basis and depends on what you want, we can put together a few ideas to get you going.
Keep in mind we can change any colour car to white or black by applying either coloured vinyl at a fraction of what a repaint would cost.
View vehicle signage guidelines here
ADVERTISING MATERIAL
A range of other elements has been produced as either marketing or internal uses within Cambridge Homes. Most of these can easily be adapted to suit specific requirements.
CAMBRIDGE HOMES FLYERS
A quick, simple and cheap hand out when meeting prospective clients, making sales calls or at trade shows. Prices depend on quantities and modifications needed.
