top of page

Related documents

Enquiry Form

Section Information Form

Due Diligence

Form

Specification Addendum

& POS

Letterhead

Estimate Letter

Concept Letter 

Building Agreement Contract

Directors Letter

Customer

Journey

Handshake

SALES & DESIGN

SALES & DESIGN INTRODUCTION

Have you ever known anyone to simply wake up one morning, grab a cup of coffee and decide, "Today I am going to go spend $500,000 on a house?” 

No one in their right mind makes high value purchases like these spontaneously. They spend time researching and looking for a salesperson to help them with the selection process, and finally, with a price. 

​

Traditional sales methods have always focused on closing the sale, NOW. As a result many opportunities feel pressured and uncomfortable with the salesperson, and by default, with the business.

​

“What is the goal?”

​

The answer is, "to build a relationship with your client.”

Cambridge Homes sales approach is customer centric. What does this mean?

The customer is at the heart of everything we do.

​

All successful sales are made up of three elements:

​

  1. Helping customers select the right product that meets their needs, wants and desires

  2. Earning their business by creating trust that makes customers feel like they are at the right business and working with the right salesperson

  3. Reaching the right price for your customer


Trust is one of the most important aspects to any relationship. Our customers must feel that they trust your process, communication and ability to keep within their budget.

​

 

CREATING LASTING RELATIONSHIPS

Smart sales teams view 100% of all opportunities that come to a business as buyers, even if they leave. Sales management must leverage established processes to develop follow-up plans for every opportunity based on their needs, wants, desires and other information gathered during their visits. 

This is otherwise known as a CRM (customer relationship management).

 

At Cambridge Homes our sales tool or CRM is Rave Build. This tool will allow you to track all customer information in one place and let you allocate ‘to do’s’ for members of your team. CRM is the glue that keeps all information about your clients in one place.

 

The salesperson must develop a communication plan designed to build trust, convert them to a client and make a sale. Focusing on doing business and creating long-term clients can be a simple process if businesses and their sales teams adopt these best practices:

​

  1. Collect and record standardized, detailed data for every opportunity via Mailchimp app and form.

  2. Present all the reasons why the customer should buy from the business.

  3. Leverage Rave Build to develop a follow-up action plan designed to bring the opportunity back and close the sale.

​

Focus on relationship building with existing customers with a goal of converting them to clients and generating additional revenue and referral sales.

 

REMEMBER : People don't always remember what you told them but they remember the way we made them feel.

CUSTOMER JOURNEY FLOW CHART AND OVERVIEW

HOVER ITEM TO REVEAL MORE DETAIL

Respond to qualify, email, phone, get all info.

STEP1

THE
ENQUIRY

STEP2

Arrange visit to Flagship Home, consult - select design, visit architect and site. Select a plan.

FLAGSHIP HOME
VISIT

Design revision, addendum and specifications selected and added to template.

PLAN REVISION
ADDENDUM

STEP
3

STEP4

Is Geotech needed or available? Sign due diligence form to proceed and book a geotechnical survey.

GEOTECH
AVAILABLE?

STEP5

Send out for quotes from all suppliers or engage with your QS to price.

PRICING
QS?

STEP10

Arrange a meeting with all collated information with the PM. Handover the client to the construction team.

SALES/PM 
HANDOVER

STEP9

Arrange a meeting to confirm colours.

COLOURS
MEETING

STEP8

Once the contract has been signed that is the signal for working drawings to commence. Find out from council how long this may take.

WORKING
DRAWINGS

STEP7

Arrange a meeting to sign contract with customer. 

CONTRACT
SIGN

Client price review meeting - take clients through contract wording.

PRICE 
REVIEW

STEP6

STEP11

Rave (CRM) client given login - all comms to be sent through here.

COMMS 
CLIENT/RAVE

STEP12

Start Build!

START
BUILDING

STEP13

Take the customer through when framing is up to make sure the windows/doors are where they should be.

WINDOW
WALK-THROUGH

STEP14

Electrical walk through.

ELECTRICAL
WALK-THROUGH

STEP15

Final Day Checklist. Check that every thing has been completed, touch ups done.

FINAL DAY
CHECKLIST

STEP19

12 Month touch ups are carried out. Referral marketing begins.

12 MONTH 
VISIT

STEP18

The Project Manager and Sales Person both visit the client. Photo's are taken of the home and a testimonial/survey is given to the client.

1 MONTH VISIT
PHOTOS + TESTIMONIAL

STEP17

Handover gift and keys given to client.

HANDOVER
GIFT/KEYS

STEP16

Geetee (maintenance) activated - welcome email sent to client.

GEETEE
ACTIVATED

DESIGN & SPECIFICATION STEPS

​

​

THE ENQUIRY

Every sale starts with an enquiry and this can come from various sources. House and Land Package enquiry, Website, Home Shows, Show Home visits or social media advertising.

From the initial enquiry, collect general information, “wants and needs." Listening very carefully to their conversations latching on to their hot points and reasons why they really want to build a new home. Gather as much information as possible.

 

Whether you are at a home show or your flagship home, the next stage is to get them comfortable to sit down and fill out our Initial Enquiry Form (on paper, ipad or tablet). This enables us to record their name and details and arrange a follow up visit.

A helpful question to ask is, “How did you hear about Cambridge Homes?” This gives you a measure to see where your enquires come from and also where to target your advertising, both nationally and regionally.

​

​

​

​

​

​

​

​

​

​

​

​

 

 

 

 

 

The enquiry is entered into Rave Build via the mailchimp form if you've used an iPad or tablet) our company CRM, all details, notes follow ups are recorded by yourself once customer has left. Some Sales Consultants prefer to take notes manually so we have the option of both (as seen above).

 

Other important information to establish at enquiry stage:

 

  • Site details if they have one (are geotech, soil, typographical reports available?)

  • How much are they comfortable to spend on their new home? (budget)

  • Designs they are interested in (guide them through our designer plan range)

  • Must haves and can live withouts

 

It is always good practice to remember something personal about the client during your conversation; eg a holiday they have booked or an animal that is important to them. When it comes to the follow up visit, bring that topic up again and it will make the client feel you really listen to them.

​

Our number one sales tool is our Flagship Home (show home).

The Flagship home is an essential tool for all sales consultants.

When potential customers arrive at our flagship home, invite them in, introduce yourself and ask them:

 

  • Are you are looking to build or looking for renovation inspiration?

​

If they are only looking for inspiration, let them look around the home at their leisure. If they are indeed looking to build give your customer a guided tour of the home pointing out details, eg door height of 2200mm instead of 1980mm to give the illusion of more space, why you have the office near the front door, the type of vinyl or tile you have selected for wet are, point out the quality and why things feel the way they do, explain that at Cambridge Homes we build homes that last and also the 12 month maintenance period.

​

As you go around the home ask them questions about what they like? Do they have their own land? Also try and find out what their budget is. You'll find these answers come forth quite naturally as you are walking around the home, all the while building the relationship with your customer.

 

Once the tour is over, ask your customer to sit down and take them through our Designer Plan Range book. Help them with their plan selection/flow of the different floor plans, cladding and roofline options, all the while listening to them. (Letting them sell themselves is a powerful tool).

Always be on hand to comment on the features of the plan they are showing interest in.

Once they have arrived at a design that suits, be prepared to give them an estimate 'starting from' price (this will be based on your standard specification which should be the spec of your show home). This estimate is based on a flat site, with standard council connections. Make sure to mention that you have estimated the package using the same specification as the show home. Its easier to sell something people and see and touch.

​

Before the customer leaves book in a site visit.

​

People love take-aways! So don't let your customer leave empty handed. Samples, supplier catalogues and our own designer plan range are great selling tools to keep us front and centre of the customers mind.

​

​

​

Enquiry Form Screenshot.png

Download

Manual Initial Enquiry Form Here

Sign in MC.jpeg

SECTION SELECTION available (If they don’t already own one)

If they don't already have a section, take your customer through the house and land package options you have by using our website. Explain what you have coming online soon and the designs that will likely be advertised with the sections.

​

Make sure you have a good selection of sections available for purchase.

Stock lists can come from these sources:

​

  • Cambridge Homes own sections

  • Developers

  • Developments

  • Realestate companies

  • Private Sales 

​

Show the customer through the House and Land Packages you have available. Let them know why you have chosen the particular design for that section and suggest others that would also work on the site.

Give them a copy of the spec (addendum) that has allowed you to come to the price you advertised the HLP for and talk them through those same specs that you have in your flag ship home.

​

Now that you have the plan and price in hand, encourage them to accompany us to visit the site or ask them if we can visit their site (a site visit). Let them know this visit is OBLIGATION FREE.

​

​

SITE VISIT

Visiting the site is an important part of the process, where you can check the levels and record any particulars from the site that may affect the final pricing.

Site visits are an important way of showing the customer you are committed to helping them find the perfect location/plan for them and their family.

Once on site give them confidence in the site, explain where the sun rises and sets. Using the floor plan, point out how the house could be positioned on the site and how each room faces to the sun, window sizes to capture certain aspects, outdoor living features, things they would like hidden eg water tanks or neighbours, and potential access from the road.

Try to take levels and determine a datum point at this visit. This information is vital for the design team.

​

​

CONCEPT DRAWINGS (elevations) 

If your customer is ready to sit down with an architect and draw up a design (be it custom or an altered plan from our plan range)

or if they would like us to arrange a geotechnical survey, it is at this point that you would send them the due diligence form to fill out.

This is an understanding and invoice of what Cambridge Homes will undertake on their behalf to better understand the site complexities and also for concept drawings (sited drawings) to be drawn.

At this stage its important to get a concept drawing fee commitment from your Client (This is where we get the first financial commitment). Once the Client has agreed/paid the due diligence form, a design briefing meeting is held between the designer/salesperson and client. A great and easy way to make minor amendments to our pre-designed plans to then give to the architect for concept drawings, is by using a programme called 'floor plan creator'.

This is a great skill for all sales people to have when in initial design discussions with the client.​​

 

While the concepts are being prepared by your architect, it is the perfect time to engage the client to begin the addendum specification process. Always use the Flagship Home for this and if needed take the customer to the appropriate place to view product/samples as required. Some of our suppliers eg Tile Depot, Mastercraft Kitchens and Flooring Design have great home displays within their stores.

​

Once the concepts have been completed hold an internal review of the drawings - note down reasons why things couldn't be done and prepare to present to the client. Complete a CONCEPT LETTER to present with the concept drawings. Make a time to present these DO NOT EMAIL THEM TO THE CLIENT.

​

There is a lot for the client to go through, think about and decisions for them to make, so suggest the client goes over their plans. As a general rule give them 3 copies of the floor plan so they can keep one as the original and make changes to the others.

Depending on your architect, the client may be able to make 1 or 2 rounds of changes at no cost.

 

Once they have made any changes to the concept or specification, you are generally asked for an estimate price, this is prepared through the estimating module in Data Build. Again the ESTIMATE PRICE is subject to their final specification.

When the client is happy with the plans and specification, we then price the plan.

With today's current climate of prices going up on a regular basis, it is best practice to send out for as many quotes as possible.

 

 the next step is working drawings Client is to sign working drawing authorisation and pay a plan deposit, and then the plan drawing or final plan preparation can proceed.

The Designer then completes the Dimensional Floor Plan and Elevations is then presented to the client.  This gives us an opportunity to make sure we have everything correctly drawn, especially window sizes and layout. This is also the time to complete the Addendum to Specifications once done and signed off by Client; the working drawings can be completed.

With a full set of plans in hand, it’s time to send them out to your various Contractors and Suppliers for Pricing. Your Key suppliers list will also guide you with which documentation the various suppliers will require to accurately quantify the plans and specifications. This process is driven from RAVE which allows us to distribute the information via email very quickly.

 

​

FINAL SPECIFICATION 

On confirmation from the client that there are happy with everything, prepare the final Addendum to specification, including Kitchen design plan, plumbing fittings confirmation, electrical and joinery plans.

At this time its a good Idea to send them a copy of our standard building agreement, so they can get independent advise on this legal document. It's better this is done now so there is no legal reasons for them not to sign when we present there final pricing.

 

​

CONFIRMATION OF PRICE

Preparation of job pricing folder to be presented to Quantity Surveyor for final confirmation on price.

Your Quantity Surveyor may need further information to complete the cost file.

Send plans and specifications to local suppliers and trades for quoting. This process will require you to follow up with suppliers and trades to ensure the process doesn't take longer than expected.

Once all pricing quotes have been received, they can be delivered to the Quantity Surveyor for confirmation of final pricing. 

The Quantity Surveyor will deliver a final price.

The Sales Consultant can then complete the sales presentation booklet or POS (Point of Sale) ready for presenting to the client.

Included in the POS is:

1. Building agreement

2. Price schedule

3. Addendum to specification (excel form)

4. Image collection of specifications

5. Joinery plan

6. Electrical plan

7. Kitchen plan

8. Builders guarantee

9. Example and explanation of Variations

10. Initial colours

11. Full plan set

 

​

SIGN BUILDING CONTRACT

Ensure that you have two copies of the sales Booklet for signing.

Present the POS to the customer. Make sure you take them though the whole book presentation, making sure they understand exactly what we are selling them (Plan, products)

Initial each page and sign in full were required

The last and most important step is to get the deposit.

 

​

WORKING DRAWINGS

With the contract signed we now have to prepare the project for Building Consent

The major parts to the permit application are working drawings and Engineering.

If the plan is one of our designer range plans this process is simplified, as plans are already on hand and only require new site plans and minor changes.

Information required by design team.

  • Plan selection

  • Any changes signed by the client

  • Addendum completed

  • Site details

  • Any other relevant information which may affect working drawings.

 

​

BUILDING CONSENT

The design team will complete all necessary documentation for building consent and also apply for the building consent.

Where the design team a not in your local area you may be required to assist with the delivery of consent documentation to council. This can be assessed on a job by job basis.

Your design team are the experts in this field and understand the process they are licensed practitioners and qualified to handle this process.

Find out from council how long the building consent should take and advise your client.

 

 

READY TO BUILD

Once Building consent has been issued arrange a hand over meeting to project management (all documentation needs to be collated and put into a folder for the PM) to introduce them to the customer.

Meeting the customer is best done on site and should involve pegging the site out and erection of the Site sign.

CONTRACT BEGINS, SALE COMPLETE.

 © 2021 by Cambridge Homes Ltd

bottom of page